BD Creative, the new name for Barlow Doherty: Wine Label and Food Packaging Design, Branding and Marketing Creative Agency, West London

WINE LABEL AND FOOD PACKAGING DESIGN & MARKETING IN LONDON SINCE 1998

Panamericana

Design, Packaging, WineAbigail PitcherComment
Panamericana_Label
Panamericana_Label

At 30,000 miles the Pan-American Highway is the world's longest motorable road. That is, apart from a break for the rainforest called the Darien Gap between Central and South America. You find a cargo ship to take the car and then hop on the nearest plane. The break from the vast and dazzling drive would probably be most welcome at this point, as would a bottle of Panamericana!  The label celebrates the highway as it passes through long thin Chile; encompassing dense jungles, arid deserts and cold mountain passes.

Simple typography combined with an electric blue crest and cap make the bottle both eye-catching in-store and on-line. Exclusive to Majestic, £7.99.

Panamericana_Cap
Panamericana_Cap