BD Creative, the new name for Barlow Doherty: Wine Label and Food Packaging Design, Branding and Marketing Creative Agency, West London

WINE LABEL AND FOOD PACKAGING DESIGN & MARKETING IN LONDON SINCE 1998

Wes Anderson

WineAbigail PitcherComment
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The_Royal_Tenenbaums_349

Our musings on monochrome with a flash of colour were reignited at a viewing of The Grand Budapest Hotel by Wes Anderson.

Remember The Royal Tenenbaums and their vibrant red Adidas tracksuits set against a backdrop of muted greys and browns? Or in Fantastic Mr Fox, the occasional bright yellow door or red apple crate amongst the earth tones of the foxes lair? In the newly released, The Grand Budapest Hotel, what grabs your attention throughout the film is the purple suit and hat of the lobby boy set against a myriad of grey, with intermittent shots of the bright red highlights of the hotel interior.

Anderson's films bring stunning design details to the screen, making a modestly budgeted film ($20 million) look like $200 million dollars. Nothing in Anderson's work looks as if it has been left to chance. The camera movements are thoughtful, scripts well polished, the costumes always stylish and the typography throughout is always well considered.

"The devil is in the detail" as written in the obituary for architect Ludwig Mies van der Rohe in the New York Times in 1969; it has been an epitaph for designers to this day.

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grand-budapest-hed