[vimeo 88318922 w=500 h=281]
Lettering tells us about our history, like any design it goes through fads and our urban environment especially helps us see time through typefaces. From the sans serif Gothic fonts of the late 19th Century to the regularity of Art Deco and Art Moderne in the 20s and 30s. The craft of making type involves meticulous attention to detail (that 'devil is in the detail' again) and a passion for letters extraordinaire.
Jonathan Hoefler and Tobias Frere-Jones are the masters of type. Their New York typography studio has designed over 1200 fonts over the last 25 years, for the likes of The White House, Gucci and The Wall Street Journal. Depending on the scale of the work, typeface creation can take anything from 4 weeks to 9 years (for a family of 69 fonts for a newspaper). In this fascinating short documentary the pair talk about the process behind typography creation and what fuels their passion. (Sadly the pair are in a legal battle over ownership of the company, let's hope they resolve it amicably and their talents as a team live on.)
At the BD studio we have bought a huge amount of the duo's typefaces and they are an endless source of inspiration. Hoefler and Frere-Jones refuse to name their favourite font as they say it would be like choosing a favourite child...instead our designers single out theirs from the big wide world of typography.
Miguel - Whitney, clear, concise yet cheeky.
Clemie - Neutra Face, clean and modern and flexible
Hannah - Caslon 540, chic and elegant without being too stuffy.
Sarah - F37 Bella, the contrast of chunky and delicate. I also really enjoy some of the curvature especially on the top of the lower case t.