BD Creative, the new name for Barlow Doherty: Wine Label and Food Packaging Design, Branding and Marketing Creative Agency, West London

WINE LABEL AND FOOD PACKAGING DESIGN & MARKETING IN LONDON SINCE 1998

Petit Ballon

WineAbigail PitcherComment
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'Petit Ballon' is our latest design for Corney & Barrow. A classically chic label featuring a curious contraption to store wine, evolved from a barrow and a balloon. The inspiration came from the pioneering French hot air balloons of the 18th Century. The first unmanned hot air balloon flight was in Paris in 1783; a balloon designed by the Montgolfier brothers. The brothers came from a family who were in the paper industry and their 'eureka' moment was not at work (it never is) but whilst watching how the pockets of the laundry drying over a fire billowed with the warm air. Their first balloon was made of sackcloth, paper and buttons and manned by a sheep called Montauciel ('Climb-to-the-sky'), a duck and a rooster. Later in that year, with some technical developments and the help of a wallpaper manufacturer, a balloon constructed of taffeta coated in alum took the first humans up into the sky.

We still love this classical shape (less keen on the novelty shapes that appeared in the 1970s), especially when filled with our favourite tipple.

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