An upgrade for Tesco's Telegraph Station labels to include range name - Cuvée 1872. Premium print finishes using raised varnish and satin gold foil on laid paper give the labels great shelf presence. The wine is so-called to honour the first message sent in 1872 on The Overland Telegraph Line in Australia. The line crossed 3200km through mountains, flood plains and desert. It was one of the greatest engineering achievements of the 19th century.
Upon completion, project manager Charles Todd was given the honour of sending the first telegraph message "We have this day, within two years, completed a line of communications 2000 miles long through the very centre of Australia, until a few years ago a Terra Incognita believed to be a desert."
The line reduced message travel times from 2.5 months for a letter to get to England by sea, to just a couple of days to get a message from Adelaide to London.
We like to think that after such a challenging project Charles might have relaxed with a bottle of Telegraph Station to recoup. (Thank god he didn't know e mail was only about 100 years away...)