Snaps & Rye is a brand new concept café in West London - delicious authentic Danish food and shop selling a beautifully curated selection of books, crockery and Danish design items. Think less Nordic Noir and more summer in Copenhagen. Light, airy, simple, stylish and healthy. We were very excited to develop their branding which needed to exude their strap line - 'Danish Tastiness'.
One of Snaps & Rye's unique features is their bread which is made especially for them, so rye went into the logo along with herrings, which they also marinate themselves with their own cure. The logo is evocative of Danish contemporary design and also multi functional, designed so it can appear on their sign, delivery bike, menus and also on their home made Akvavit.
Akvavit translates as 'water of life' so would fit nicely as a New Year celebratory tipple, to give us that fresh start to 2015!