Our new label for Asda, Fameux. We have created a classic look for a trio of wines from the South of France. Varietal stand out was key which is why we've put in a coloured band.
Fameux translates as 'much talked about' and what we are hoping with this label is for the following statement to become the opening conversation at supper, à deux.
J'ai acheté un fameux vin. On the shelves of Asda now.