Innovation and social technology has given the consumer the ability to call the shots. Understanding your business’s values and expressing them in an honest and meaningful way has never been so vital: “The sooner a company tries to be what it is not, the sooner it tries to 'have it all', the sooner it will die.” Yves Chouinard, Patagonia.
Your brand’s story is a vital part of sales and marketing. So finding simple marketing solutions that deliver integrity is the key to building profile and attracting attention in an ever more crowded marketplace.
Honing in on a brand’s identity and generating marketing ideas are what we, at BD, love to do. Ideas can be big or small, but they must represent your brand’s values, your audience and what that audience want.
We were inspired by Spotify’s marketing touch when cancelling your subscription. You are delivered a ‘goodbye, but can we still be friends’ playlist.
Spotify have successfully added meaningful value to their customer experience yet have been true to their identity and values. At the same time they have promoted their services. It’s a win, win.
Almost 20 years ago Steve Jobs recognised this essential business tool: “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
Get clear on your values and share your story, with meaning.