Complexity has become our new reality. Back in 2001, futurist Ray Kurzweil claimed: “We won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress (at today’s rate).” Technology is propelling us into new and inspiring possibilities.
We increasingly crave simplicity and authenticity; the hipster has evolved into the urban woodsman in a quest to escape the constant whir of the screen and seek connection with earthier mediums. A sub culture of crafters has developed in recent times, making millions of handmade craft objects at home. The online retail craft leaders Etsy and Folksy both report huge increases in sales in their marketplaces. Folksy, which launched in 2008 and focuses exclusively on UK designers and makers, says sales increased by 526% from June 2009 to June 2012.
Our new design for Royal Tokaji, 'By Appointment Only' reflects this desire for authenticity and experimentation. A limited edition range of wines with only 50 cases being released for each wine. A range that avoids the complexity of modern retailing; quality wines that are simple yet unique.