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WINE LABEL AND FOOD PACKAGING DESIGN & MARKETING IN LONDON SINCE 1998

Nutella

Food, Things we likeVanessa Barlow2 Comments

Michele Ferrero, the son of the founder of the Ferrero group (established 1942) who owned brands such as Nutella, Tic Tacs, Ferrero Rocher and Kinder Eggs sadly died recently. He was ranked the world’s 31st richest man, with a fortune estimated at $23.4 billion, Ferrero being the world's fourth largest confectionery company.

Ferrero is a household name due to the kitsch advert the group made in-house (1993) and one we will never forget. "Monsieur, with these Ferrero Rocher you are really spoiling us" is the line recounted in an 'Allo 'Allo accent, as soon as a box of chocolates appears at a party.

The advert was produced in-house by the Ferrero company, the middle of the chocolate contains a hazlenut paste very similar to Nutella, the spread that made the company's fortunes. Hazlenuts were used as a wartime substitue for cocoa, which was in short supply. The spread's popularity grew and grew over the years.

Ferrero's death was preceded by 2 rather good pieces of publicity for Nutella. World Nutella Day which caused a frenzy on social media and news of a French couple who wanted to call their child Nutella being banned by the French courts,  "A name like that can only lead to teasing or disparaging comments..." it stated. Quelle Horreur! They abandoned the Nut and settled on Ella.

Although there are definitely many occasions for the real McCoy, we also like Thomasina Miers recipe for Nutella, it has a richer chocolate tang and was delicious on those Shrove Tuesday pancakes.