The role of the wine list has been challenged over the last few years. Wine merchants questioning whether their budget is better spent elsewhere. We feel that in a digital world, the price list is even more important than ever. Why? Because it is an in-hand tool to showcase a wine business and be a physical presence in customers offices. It's a brilliant 'hello this is us' leave behind and an engaging tool for sales teams. If it's designed and printed well then it should be a key part of any wine trade marketing strategy.