BD Creative, the new name for Barlow Doherty: Wine Label and Food Packaging Design, Branding and Marketing Creative Agency, West London

WINE LABEL AND FOOD PACKAGING DESIGN & MARKETING IN LONDON SINCE 1998

The Wine List

Design, Packaging, WineVanessa BarlowComment

The role of the wine list has been challenged over the last few years. Wine merchants questioning whether their budget is better spent elsewhere. We feel that in a digital world, the price list is even more important than ever. Why? Because it is an in-hand tool to showcase a wine business and be a physical presence in customers offices. It's a brilliant 'hello this is us' leave behind and an engaging tool for sales teams. If it's designed and printed well then it should be a key part of any wine trade marketing strategy.

And if you get it right - then winning 'Wine List of the Year 2015' as we did for Hallgarten Druitt at the recent IWC Awards, is the icing on the cake.