BD Creative, the new name for Barlow Doherty: Wine Label and Food Packaging Design, Branding and Marketing Creative Agency, West London

WINE LABEL AND FOOD PACKAGING DESIGN & MARKETING IN LONDON SINCE 1998

Hallgarten Druitt & Novum Wines
Wine List 2016

Following the success of our award-winning partnership for their 2015 Wine List, we were again commissioned by Hallgarten Druitt to design their 2016 Wine List. The brief remained the same, ‘create a wine list to tell Hallgarten Druitt's customers and prospective customers about the wonderful and varied wines in their portfolio’. Even better, the result was the same too, with the list picking up the award for Wine List of the Year at the 2016 International Wine Challenge.

THE BRIEF

Hallgarten Druitt had a lot to shout about, namely iconic wines and producers who are talked about and respected within the industry; quality and keenly priced ‘house’ wines that have been hand-crafted and blended by their skilful buying team; a reputation for innovation and bringing new things to market; and a reputation for being loyal to the wine industry, their colleagues and their customers. These stories and more had to be told through their annually published wine list. Effectively this list sets out their stall for the coming year, so it must reflect all they are good at but also be forward-thinking in its content and design.

THE DESIGN

Ease of navigation, engaging editorial and high quality print!

We presented an engaging design concept with a strong focus on ease of navigation, as well as glossy, all-encompassing, high-design values. This wine list went beyond the basics with engaging editorial spreads, vibrant use of photography, crucial and interesting face as well as crystal-clear maps.