✓ Label Design
✓ Outer Case Design
Point Of Sale
✓ Print Management
✓ Raised Varnish
✓ Gloss Varnish
✓ Metallic Foil
The Charter Of Excellence
A contemporary-classic label with a strong voice and ownership of the Martinborough Vineyards story.
The neck label provides premium cues, whilst taking inspiration from the 5 points of the Martinborough Vineyards Charter of Excellence:
- Attention to Detail
- Stewardship of the Land
The labels themselves position the vineyard as pared back, but premium and confident. Each with their own unique voice, but obviously a part of the same highly-respected Martinborough Vineyards family.
The location of Martinborough Vineyard is integral to their success as a wine producer.
We have introduced the exact co-ordinates of the vineyard as a design element. They are framed within a border, which acts a pinpoint, indicating Martinborough as THE location for exceptional New Zealand wine.
Updating The Brand
The 'Martinborough' logotype has been refined. Vineyard has been changed to a confident, modern sans serif.
The hills of Nga Waka o Kupe (which overlook the vineyard) are represented with a stylised stroke which brings energy and provenance to the logo.